I HELP SMALL BUSINESS OWNERS TO OVERCOME TECHNOPHOBIA
– TRACY SHEEN, THE DIGITAL GUIDE

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Thanks for dropping by. I’m known as The Digital Guide – I got this title because I specialise in guiding small business owners to embrace technology and move beyond overwhelm.

Let’s be honest, if ever there was a time when we needed to understand all that technology could offer, it’s now. I mean, who could have seen 2020 coming?! In fact, according to McKinsey recent data we’ve propelled five years forward in consumer and business digital adaptation over a period of around eight weeks.

Think about how 2020 played out in your own business.

I know my clients quickly transitioned to embracing Zoom as a viable communication tool as well as finding ways to stay connected. We got our teams working remotely and embraced collaboration in the cloud.

As a business owner, author and presenter, I work with some amazing people across the country. My clients range from new and established business owners to various levels of governments and all kinds of organisations.

At the same time I’ve built a reputation as a trainer and advisor, helping people to understand and implement technology across all areas of their business. I run focussed training programmes, workshops and webinars, where I share the knowledge and understanding that comes from thirty years in the industry.

If this sounds like you, I’m ready to help –

  • You recognise technology could make a difference in your business but you’re unsure where to start
  • You’re looking for a compelling speaker or trainer for an upcoming event
  • You’re looking for a commentator on technology topics for your organisation

If you’d like to learn more or make an enquiry, you can email me directly at: info@thedigitalguide.com.au

Meanwhile, take a look around the site, there’s plenty to see, and I’ll look forward to helping you when the time is right.

All the best for now,
Tracy

THE END OF TECHNOPHOBIA:
A PRACTICAL GUIDE TO DIGITISING YOUR BUSINESS

“There really is a big reward for working your way through “The End of Technophobia”. You will have a renewed sense of being in control of the tech in your business as opposed to being in fear of it. This control will translate into greater efficiency, improved profitability, stronger customer relationships, more customers and more time for you to do the things that matter in your business.”

Andrew Griffiths – Entrepreneurial Futurist
and International Bestselling Author.

Available at all good books stores as well as

If you’d prefer a signed copy delivered anywhere in Australia you can purchase directly

LOOKING BACK,
I’VE ALWAYS BEEN
A TECH JUNKIE…

Becoming ‘the digital guide’ didn’t happen overnight, in fact it really is a journey that started right back in my childhood.

My parents were the first people in Australia to import digital weight scales and from the time I was 6, I could pull one of them apart and reprogram it however a client needed.

I became addicted to the old Nintendo Game Boys when Greenhouse and Donkey Kong were the rage and I’ve ‘clocked’ (that’s code for getting your score so high the numbers ticked over to 0 again) more 80s games than I would ever admit.

My first job out of school was selling mobile phones (when they were the size of housebricks) and fax machines to business owners. I was hooked. I loved the immediacy and ‘newness’ of everything that was happening.

From those early days of business technology, I became involved in a number of milestones in the tech landscape, including trialing SMS (aka texting), launching new mobile phone networks and working as part of the retail team to introduce video and the iPhone to the Australian market.

I also worked extensively in digital marketing, both as a copywriter and in advertising, before trying my hand in events and building memberships for organisations. A lot of my time was spent training and coaching people how to use these tools.

Becoming a business owner really made me realise the impacts of embracing digital on a business and that started the ‘ digital guide’ journey. I could see how my business friends were stymied by the latest software update or frozen trying to decide which platform to use in their business.

I’ve made some amazing connections over the past 11 years as a business owner and I’ve lost count of how many people I’ve helped to see the value in technology.

If I can help you find just one thing that improves your business, my job is done.

Tracy just gets it… Gifted with a unique way of taking the complicated, turning it on its head and making it simple and easy to digest. I’ve had the pleasure of being a client for several years and found her tech and comms advice to be first class.”
Darren Finkelstein – The Accountability Guy®
Accountability Coach, Business Advisor, Mentor & Author/Speaker

“Tracy is my absolute, go-to, trusted source for all the digital knowledge that I don’t have. I used to be able to keep up with what’s new, but there is so much available now, with new products appearing every day, that it’s impossible to be across it all.”
Bronwyn Reid – Small Company Big Business

“Tracy Sheen has become my Go To person for all things digital. She knows the What, the Why and the How for businesses that need to use digital platforms and tools for growth and efficiency. There’s no-one else as dedicated to sharing information about what’s new and what’s good, and most importantly she speaks from first hand experience.
Every session I’ve had with her has been packed full of practical advice that is very do-able.”
Wendy Pavey – Executive Brand

FREE STUFF

Want to know my Clubhouse schedule?

I’m loving the platform and spending a lot of time each week hosting and co-hosting rooms. There are 2 regular rooms each week (Tuesday and Friday) but to keep up to date with everything happening you can check out my full schedule

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Every month I share a free webinar featuring my favourite digital tools of the month.

You’ll hear about the latest and greatest apps, software and digital hacks, all designed to assist your business.

It’s jargon free, super practical and filled with encouragement to get things started straight away.

WANT DIGITAL TIPS?

During the Covid pandemic I shared a digital tip each day for 250 days.

These feature apps, software applications, tips and tricks you can implement in your business immediately.

BLOGS

I keep my blog page up to date. If you’re a reader looking for practical insights, this is the place you’ll want to hang out.