The Digital Guide help’s business owners get the most out of technology.
TECHNOLOGY GOT YOU FRUSTRATED?
I meet business owners everyday who tell me they’ve:
- Spent countless hours trying to find the ‘right’ technology
- Wasted thousands of dollars on software that never gets used… or used to its full potential
- Lost business because their systems have let them down
- Felt ripped off by marketing experts and web designers
– Author Australia’s Business Book of the Year
– Digital Coach
– Digital Commentator
IF THE LAST 2 YEARS TAUGHT US ANYTHING IT’S THAT THOSE WHO EMBRACED TECHNOLOGY HAVE REMAINED..
As a business owner I understand just how many balls we have in the air at any one time. We’ve got one eye on finances while we watch out for clients, suppliers, keep our marketing in check, maintain admin procedures, care for our team all while we’re supposed to be writing blogs, using the latest digital platform and somehow finding time to maintain a personal life.
It’s exhausting… and it’s not sustainable.
I’ve been at the bleeding edge of small business technology since 1990 and I can tell you, I still have moments where I want to throw my laptop out the window. Technology ‘should’ just work… right?!
BUT HERE’S THE THING THAT PEOPLE IN THE ‘TECH’ INDUSTRY DON’T WANT YOU TO KNOW.
Technology doesn’t just work. You’ve got to find the right solution. Learn how it works. Implement it. Get your team to start using it, and then, you still need to keep an eye out for updates and whether something better has come along.
And that’s where I come in. I guide you to:
• Save countless hours researching all the software options
• Learn in a structured way that is relevant for your business
• Future proof your business by embedding digital learning with your staff
• Increase your profitability
• Improve business productivity
70% OF AUSSIE SMALL BUSINESSES DELAY TECH DECISIONS BECAUSE THEY DON’T FEEL IT’S URGENT
So, the good news is you’re not on your own, but dragging your feet is costing you big time! In fact we know from recent research that companies who invested in technology saw (on average) an increase of almost $35,000 in sales during 2021.
So why are so many of us allowing ourselves to get left behind?
In chatting with thousands of business owners over the years I can tell you it boils down to 3 main reasons:
1. Choice Paralysis
Yep. No denying there are literally thousands of options out there that could possibly do what you’re looking for. But choosing the right one is like playing minesweeper (remember that game?)… it all just seems too overwhelming so you stick with what you’ve got.
Part of the work I do is show you how to make direct comparisons and filter out the noise of all the solutions on offer. I’ll show you how to easily develop systems to test platforms against a matrix of your specific business requirements.
2. Uncertainty… What if I choose the ‘wrong’ option
When you’re unsure about how something as important (and often, expensive) as technology is going to work out for your business it often feels safer to just ‘stick with what you know’. After all, you’ve been limping along OK so far… haven’t you?
We’ve all been there, I still have a hypercolour t shirt in my drawer somewhere (I stand by my decision!). When it comes to choosing technology though it’s all about mapping your needs ahead of time. I’ll show you how to measure whether something is working quickly and how to move on to a different solution before you’ve lost thousands of hours and dollars.
3. Looking for the Holy Grail
Because there are so many options out there we’re often convinced if we just keep looking we’ll find the holy grail… that one digital platform that will solve everything that ails us. And so, we keep looking… and looking… and looking without ever making a ‘good enough’ decision.
OK, I could make a great Monty Python joke here but really overcoming technophobia is more about small incremental steps. We don’t go trying to change your business overnight, that’s just a disaster waiting to happen. Instead we break down the requirements of your business into bite sized chunks, and then, we put priorities around things. Let’s get some quick and easy wins while we’re on our way to finding the grand prize.
DON’T GET LEFT BEHIND!
ARE YOU READY TO SOLVE YOUR TECHNOPHOBIA?
There are 3 main ways I can help you get more time, more money and more freedom back in your business
Let’s talk, you can ask me anything
A group of like minded business people all learning, growing and implementing their digital knowledge in real time
Coaching is either every week, fortnightly or monthly and will help you prioritse, learn and implement what’s really importan
THE END OF TECHNOPHOBIA:
A PRACTICAL GUIDE TO DIGITISING YOUR BUSINESS
“There really is a big reward for working your way through “The End of Technophobia”. You will have a renewed sense of being in control of the tech in your business as opposed to being in fear of it. This control will translate into greater efficiency, improved profitability, stronger customer relationships, more customers and more time for you to do the things that matter in your business.”
Andrew Griffiths – Entrepreneurial Futurist
and International Bestselling Author.
Pssssst LOOKING FOR SOME QUICK PRODUCTIVITY HACKS?
Whatever it is you’re looking for you’ll find the best of the best in my free monthly “Top Tech Tips” Webinar 30 mins of no nonsense, jargon busting goodness designed to cut to the heart of the best small business tech has on offer.
Checkout my YouTube channel where you’ll find a bunch of webinars and virtual workshops including:
• Using Canva 101
• Getting the most from LinkedIn
• Milking the free version of HubSpot
• Bang for your Buck with Google Business Profile
• Using Publer to schedule social media
… and so much more
There’s over 75 hours of free content there waiting for you