ABOUT
THE
DIGITAL
GUIDE

Today I’m known for being that person to help business owners get the most from technology in their business.

I’ve delivered hundreds of engaging workshop and webinars. Spoken to countless business owners across the country and been featured by the media to help calm technology fears and make digital transformation more accessible.

I’m on a mission to close the digital divide for small business owners and end technophobia once and for all.

Like all good stories, mine has been thirty years in the making. If you checkout my timeline below you’ll get a pretty good idea of how my life has unfolded to become ‘The Digital Guide’.

The Journey from Tracy Sheen to the Digital Guide

1971
1971

Born in Sydney. The same year as the first programmable microprocessor was released.

1976
1976

My first speaking gig. On stage at the Sydney Opera House. The same year Steve Wozniak designed the first Apple.

1977
1977

My first article is published in the Daily Telegraph. It was all about Funnel Web Spirders. The Atari Video System is released and Apple releases the Apple 2.

1979
1979

Moved to Casino NSW and grew up behind the counter of a general store. The same year that Sony released the Walkman.

1990
1990

Started working at Strathfield Car Radio selling Mobile Phone. A little thing called the internet was released.

1992
1992

Launched Mobile Phones with the Harvey Norman brand. Microsoft Windows 3.1 launched.

1994
1994

Part of the trial team for SMS technology. Sony Play Station launches in Japan.

1999
1999

Learned the art of copywriting and radio advertising sales with DMG radio. Same year the BlackBerry and Bluetooth were released.

2001
2001

Transferred advertising to and marketing skills to Prime TV. NAPSTER ( remember getting your music from them ?? ) and Apple introduces the iPod.

2004
2004

Became the first Digital Caoch for the Telstra retail channel visiting stores and Training Staff around technology. Same year Facebook launched

2008
2008

Part of the Team launching the iPhone in Australia.

2011
2011

Left corporate world and started Coffee Machine Express Queensland with my Husband. Same year Steve Jobs dies and Apple launches Siri.

2013
2013

Launched first Podcast, the Ex-corporate Hippies Guide to Welleness. Samsung launched first Smart Watch.

2014
2014

Launched Australia's first panel style podcast Not Another Business Show, went viral world wide. Same year a real life hoverboard was launched.

2015
2015

Become a Judge of the inaugural Australian Podcast Awards. Windows 10 says hello. Rise of the drones.

2018
2018

Became an approved Small Business Advisor for the Federal Governments Australian Small Business Advisory Program (ASBAS). Meanwhile Fortnite became a cultural phenomenon. Apple becomes the first 1 Trillion dollar company and Elon launches a Tesla into space.

2019
2019

Became a Certified Practising Marketer (CPM) through the Australia Marketing Institute (AMI). Became a judge of the Australian Books Awards. The world met TikTok. Internet Of Things ( IOT) starts driving business changes.

2020
2020

While the world goes into lockdown, started working opn my first book, The End of Technophobia. Zoom sees a 2000% increase in usage. Battle of the streaming wars.

2021
2021

The End of Technophobia launches and is awarded Australia’s Business Book of the Year and Best Technology Book. Jeff Bezos steps down from Amazon. Facebook becomes Meta and Windows 11 launches.

2022
2022

Launch the Small Business Tech Club and become a resident tech guru on Kochie’s Business builders. Fashion week enters the metaverse.

MEDIA BRAG

A FEW OF MY CLIENTS

Over the last 10+ years I’ve had the pleasure of working with a wide range of businesses.
Whether I’m creating workshops, webinars and presentations for groups and organisations, or consulting one-on-one with a business owner, I’m looking forward to working with many more people in the years to come.