GLOSSARY

A/B Split Test: The ability to split your contact list and try a variation on a message.
Abandoned Cart Email: The email that will trigger if a client has been in your shopping site but not completed their purchase.
Active Campaign: Cloud-based customer experience software.
Acuity: Cloud-based scheduling software.
Adware: Unwanted software that presents advertisements on your computer screen when visiting a site.
Agile CRM: Cloud-based CRM, marketing, sales and automation. Agra: The heaviest book ever written weighing in over 2000kg. Alexa: Amazon’s virtual assistant.
Algorithm: Procedures search engines or social media platforms go through to rank content.
Android: A mobile operating system for non-Apple devices.
Answer the Public: A keyword tool to help create content.
Any.Do: A productivity app designed to help people stay organised. App Store: A distribution platform for distributing Apple software. Apple Home Pod: Apple’s smart speaker.
Apple iCal: A personal calendar application operating on Apple devices.
Apple iPhone: The smartphones developed and operated by Apple.
Appointlet: Cloud-based scheduling software.
AR: Augmented reality. Integrating digital information with a user’s existing environment.
Asana: A web- and mobile-based application designed to assist with project management and organisation.
Audiobook: A voice recording of a book.
Autoresponder: An automatic email that is triggered as a result of an action from a client.
Back link: A link from one website to another.
Basecamp: A web-based project management tool.
Bit: The speed data is measured in. There are 8 bits in a Byte.
Blaq Wolf: Business that creates physical objects you can attach to items, allowing you to track your items in case they are lostor stolen.
Blogging: The process of creating articles to generate content of interest for your clients and potential clients.
Bluetooth: Wireless technology used to transfer data.
Bounce Rate: The percentage of emails sent that were undelivered.
Broadcast: An email that goes to everyone on your contact list.
Brute Force Attack: Trial-and-error approach to infiltrating your data.
Byte: How data downloads are measured. Each increment is 1000x larger than the one before it.
Calendly: Cloud-based scheduling software.
Captcha: A computer program designed to determine the difference between a human and a machine accessing information.
Chatbot: A software application that responds to questions based on text responses.
Clubhouse: A social media platform designed around voice only.
Contact List: Another term used for your database or mailing list.
Content Strategy: Developing, planning and managing content required in business.
Conversion Rate: Your conversion rate will measure by percentage the number of people who followed your CTA.
CoWorking: Shared office space within a single location.
CPC: Cost per click. What a business pays each time a user clicks on an ad.
Creator Studio: Post, manage, measure and monetise your Facebook and Instagram pages.
CRM: Customer Relationship Manager.
CTA: Call to action. The action you want your email recipient to take as a result of opening your email.
CTR: Click through rate. To get your CTR take the number of people who opened your email (open rate) and divide it by the number that clicked on your web link.
Cyber Security: Security related to anything internet- or computing-based.
Cybersecurity Insurance: Insurance to protect a user if they are subject to cyber attack.
Domain: A domain is your website address (e.g.: www.tracysheen. com.au) .
Drag and Drop: The ability to drag one piece of information and to another part of the screen.
Duck Duck Go: An alternative internet search engine that does not store or utilise your data.
E-Commerce: Electronic commerce. The ability to sell and transact in an online environment.
EDM: Electronic direct mail.
Email Campaign: Also known as ‘drip marketing’. An email or series of emails that may be drip fed over a series of days, weeksor months, taking your client on a content journey.
Email Queue: When you send a bulk email to a group of contacts, your emails from a cue in preparation for sending.
Email templates: A predesigned and preformatted email designed to serve a purpose.
Encryption: Encoding information to mask its original information.
Engagement: A catch-all phrase used to explain all interactions your clients have with your business
ESP: Email Service Provider. The company you use to ‘host’ your emails.
Everhour: A time tracking and organisation application.
Excel: Microsoft spreadsheet software.
Expensify: A cloud-based expense management system.
Facebook Blueprint: Facebook’s own online training platform
Facebook Insights: The analytics platform available throughCreator. Facetime: A video-based calling service developed by Apple.
Fat Joe: A website where you can get content created, link building and SEO assistance.
Fax: A primitive form of communication.
File Sharing: Sharing information via files between computers.
Firewall: A security device that monitors internet traffic and protects your computer from danger.
FOMO: Fear of missing out.
Gb: Gigabyte – a measurement of data storage.
GDPR: General Data Protection Regulation. A regulation based in the EU protecting privacy of computer users.
GMB: Google My Business.
Google: American-based multinational technology company specialising in internet-related products. Best known for its search engine site.
Google AdWords: an online advertising platform developed by Google.
Google Analytics: A web analytics service offered by Google that tracks and reports website traffic.
Google Assistant: Google’s artificial and virtual intelligence.
Google Calendar: A time management and scheduling system operated by Google.
Google Chrome: Google’s own internet browser.
Google Chromecast: A device that plugs into your TV allowing you to stream content.
Google Docs: Google owned word processor software.
Google G Suite: A range of cloud-based applications, productivity and collaboration tools owned and managed by Google.
Google Maps: A web-based map and navigation tool owned and managed by Google.
Google Meet: A video communication platform owned and managed by Google.
Google Nest: The brand used to market Google’s IOT devices. Including speakers, lights etc. Formerly known as GoogleHome.
Google Pixel: A brand of phone developed and operated by Google.
Google Search Console: A web service offered by Google that helps optimise visibility of your website.
Google Sheets: Google owned spreadsheet software.
Google Slides: Google owned presentation software.
Google Tasks: A cloud-based task management system owned and managed by Google.
GPS: Global Positioning System. A satellite-based navigation system.
Gusto: A cloud-based payroll system.
Gyroscope: A productivity-based application for Apple users.
Hacker: Somebody attempting to infiltrate your computer or website.
Hard bounce: A permanent issue with an email address.
HD: High definition.
HDMI: High Definition multimedia interface. A cable allowing connection between TV and other devices.
Hot Desking: Multiple workers sharing a single desk rotating through days/times.
Hotjar: A cloud-based software platform that provides a visual representation of how people travel through your website.
HourStack: A time tracking application that allows you to track and manage your time in a visual way.
HTML: Hypertext Markup Language. Essentially HTML is computer code.
HubSpot: CRM and full suite of marketing, sales and administrative software tools
iCloud: Cloud storage solution offered by Apple
Inbound Marketing: Marketing activities you do within your business that cause clients or potential customers to reach out to you.
InDinero: Cloud-based start-up accounting software.
Internal Data: Information relating to the business such as company reports, sales figures, etc.
Internet Browser Extension: An add on that allows you to get additional information or more functionality from your web browser.
iOS: iPhone Operating System.
IOT: Internet of Things. Refers to devices with sensors (e.g.: TV, speakers)
IP: Intellectual property
IP: Internet protocol. The address of your computer.
JOMO: Joy of missing out.
Keap: Email marketing and sales-based platform.
Keychain: A password management system used by Apple on Macs.
Keyloggers: A software program that records the keystrokes on a computer. Often used to gain access to financial information.
Keynote: Apple owned presentation software.
Keyword: A word your clients use to find your services.
Krisp: A cloud-based noise cancelling virtual microphone.
Landing Page: A dedicated web page. Used in response to a marketing campaign.
Last Pass: A password management system.
Link Building: A process in SEO that aims to increase the number of inbound links aimed at your website.
LinkedIn SSI: Social Selling Index. It measures your online social presence across four platforms and provides a score out of100.
List Fatigue: A phrase used to describe a segment of contacts with declining engagement.
List Growth: Refers to how quickly your list or database is growing.
List Hygiene: Ensuring your contact list is current and containing correct information.
List Segmentation: Separating your contact emails into target market groups.
List Washing: A term used to describe cleaning the data to ensure everything is current.
Loom: A cloud-based screencasting software.
LSI: Latent search indexing. A term Google use to determine ‘other’ phrases people may use when searching for your products or services.
Mail Chimp: An integrated marketing platform to assist small business.
Malware: A computer virus. Intentionally designed to cause damage.
Marketing Channels: The way content gets to clients. Examples of marketing channels are direct selling and social media.
Marketing Funnel: The idea of the funnel is it catches a broad group of people at the top and as you feed them content or information a smaller percentage of these people would funnel through to the next step until eventually they drop out the narrow end as a client.
Mb: Megabyte a measurement of data storage.
MBPS: Megabits per second.
Messenger: Also known as Facebook Messenger. An online instant messaging service with inbuilt video calling.
Metadata: Data about other data. Examples of metadata include the date something is created.
Microsoft 365: A SAAS – solution-based software based around office required activities. Formerly known as Office 365.
Microsoft Exchange: Microsoft email server.
Microsoft Office: Part of Microsoft 365. Refers to the known Office bundle of Word, Excel and PowerPoint.
Microsoft Teams: Microsoft based communication platform.
Microsoft To Do: Cloud-based task management system owned and managed by Microsoft.
Mint: Cloud-based personal financial management software solution.
Monday.com: A web-based project management tool.
MYOB: Cloud-based accounting software solution.
Newsletter: An update or bulletin shared with your contacts who have opted in to receive your emails.
nTask: A free task management system for Android users.
Numbers: Apple owned spreadsheet software.
OK Google: The command used to wake a Google Nest device.
OntraPort: Cloud-based business automation software.
Open Rate: The percentage of your emails that were opened by your intended audience.
Opt In: Otherwise known as Subscribe. This is where you agree to receive emails from a business.
Pages: Apple owned word processor software.
Password Manager: A software program which allows users to securely store and generate passwords for software and computer logins.
Pathway to Purchase: Often called the ‘buyer’s journey’. Refers to the steps a prospective buyer makes on the road to becomingyour client.
Payment Gateway: A merchant service provided by an E-Commerce application. Also known as a Payment Processing Solution.
PayPal Here: A mobile payment services provider.
PC: Personal Computer. Typically, anything that is non-Apple is classified as a PC.
Personal Data: Information related to the individual, things like your name, email, phone number, etc.
Personalisation: Adding bits of information to your emails about your clients that you already know.
Phillips Hue Lighting: A brand of smart home lighting. Phishing: A fraudulent attempt to gain access to information. Plaintext email: An email which is sent without any HTML code.
Podcast: A digital audio file. Think of it like radio on demand. You listen to what you want when you want it.
Pop Up: A message which appears on your screen when visiting a website.
POS: Point of Sale.
PowerPoint: Microsoft owned presentation software.
Productivity Owl: A Chrome-based browser extension that monitors your online productivity.
QR (Quick Response) Code: A type of matrix bar code that directs people to a particular web page.
QuickBooks: Cloud-based accounting software solution.
Ransomware: A type of Malware that attempts to hold the computer owner to ransom unless a monetary amount is paid.
Re-engagement Campaign: An email or series of emails sent to inactive users in the hopes to re-engage them with your content.
Receipt Bank: A cloud-based receipt management system.
Rescue Time: A web-based application designed to highlight where you spend your time while you’re online.
SAAS: Software as a Service. A delivery model where software is licenced to the user on a monthly or annual basis, rather than purchased outright for a single fee.
Safari: Web browser developed by Apple.
Samsung Galaxy: The brand of smartphones developed by Samsung electronics.
Schedule Once: Cloud-based scheduling solution.
Screen Shot: Also known as ‘screen capture’ or ‘screen grab’. A digital image taken showing the contents of a computer screen.
SD: Standard Definition.
Search Engine: A software system designed to carry out internetbased searches.
Secure Pay: Cloud-based payment processing software.
Security Plugin: An additional piece of software to plug a security gap.
SEO: Search Engine Optimisation. Improving the quality, quantity and frequency of visitors to your website via improved ‘organic’ search engine performance.
SERP: Search Engine Results Pages. These are the pages that are served to you after you submit an enquiry through a searchengine.
Shopify: A brand specialising in e-commerce websites.
SIRI: Speech Interpretation and Recognition Interface. Otherwise known as Apple’s virtual assistant.
Skype: A Microsoft-owned company specialising in video calls between computers. A competitor to Zoom
Slack: A channel-based messaging and communication tool.
Smart Home: Also known as home automation. Refers to houses which have internet-enabled devices such as lights, speakers,etc.
Smart Phone: A mobile phone that combines that ability to call with various computer-based technologies.
Smart Watch: A watch that combines traditional timekeeping with some computer-based technologies.
Soft Bounce: Often a temporary issue due to the email inbox being full or a problem with a recipient’s email server.
Spam: Sometimes called unsolicited commercial email (UCE).
Spear Phishing: a fraudulent attempt to gain access to information often using the information from a trusted source.
Spyware: Software that allows the user to obtain information without another person knowing.
Square: A mobile payment services provider.
SquareSpace: A drag-and-drop website builder.
Squirrel Street: A cloud-based receipt management system.
SSL Certificate: Secure Sockets Layer. Essentially it’s encryption software that protects the user on your website.
Stripe: Cloud-based payment processing software.
Sync: Short for ‘synchronisation’. Meaning all of your data is shared and up-to-date across your devices.
TB: TeraByte. a measurement of data storage 1 TB = 1000000000000 bytes
Telco: Telecommunications.
TFA: Two Factor Authentication. Two layers of security to pass to enter a software system.
Tiles: A physical device you can attach to something which allows you to track it in the event it’s lost or stolen, usually viaBluetooth.
Timely: Android application that allows you to track calendars, appointments and messages on the road.
Timeneye: A time tracking application.
TL:DR: Too long, didn’t (or don’t) read.
Todoist: A productivity tool based around a to-do list.
Toggl: A time tracking application.
ToodleDo: A productivity platform that incorporates a range of tools, including to do list, notes and habit tracking.
Trello: Web and mobile based kanban style application to assist with project management and organisation.
Trojan: Anything which misleads a computer user about its intent.
E.g.: A photo that hides a computer virus.
Unsubscribe: Removing yourself from a mailing list.
URL: Uniform Resource Locator. It’s the address of your web page.
USB-C: Transmits both data and power.
USB: Universal Serial Bus. Industry standard cable for connecting devices and computers.
Vimeo: A video hosting platform.
Virtual Summit: A digital lead generation tool. Gathering a group of people online to host a summit as you would in person.
Virus Protection: Software that protects your computer from unwanted attacks.
Virus: A computer program that infects the system, rendering it inoperable or leaving it compromised in some way.
VPN: Virtual Private Network. It extends a private and protected network across a public domain.
Wave: Cloud-based accounting software solution.
Wearable Tech: Smart electronic devices worn close to, or on, the skin that collect or transmit data.
Webinar: An online meeting or presentation held online.
Website Hacking: Gaining access to a website for nefarious purposes.
Website Hosting: Website hosting is akin to paying a landlord for your office rental.
Welcome Email: The first email you send to a client when they onboard with you.
Whale Phishing: A term used when a phishing attack goes after a wealthy or prominent person.
What 3 Words: A navigation application based on 3 words finding your location anywhere in the world.
Whitelist: An IP address your client considers ‘safe’.
WIFI: Wireless fidelity. A wireless network allowing devices to interface with the internet.
Windows: Microsoft operating system.
Wix: A drag-and-drop website builder.
Woo Commerce: An open source e-commerce plug in.
Word: Microsoft owned word processor software.
WordPress: A website builder. Currently the most popular website platform builder.
Worms: A computer virus that replicates itself in order to spread to other computers.
WTForecast: A mobile-based weather application PG through to R rated content.
Xero: Cloud-based accounting software solution.
YouTube: A video hosting platform and the world’s 2nd most popular search engine. Owned by Google.
Zencastr: A web-based online audio recording platform.
ZMOT: Google’s research paper ‘Zero Moment of Truth’. That moment we all reach as consumers when we move from thinking about purchasing to actually committing to buying.
Zoom: American telecommunications company providing video conferencing, webinar facilities and online chat services.