How to get clients to leave reviews
Reviews, recommendations, testimonials … Whatever you want to call them please know they make a significant difference to business. They add credibility to a business page and help with social proof for new clients trying to decide whether to work with your business or not.
It can feel a little ‘icky’ asking clients to leave reviews, and so often, we ignore the review step instead hoping if we’ve done a good job a client will automatically review us.
Sadly, this is not the case. People are busy, and while our clients might be delighted with our work and happy to spruik you to their friends, it is rare that they will think to put a review up unsolicited.
So, where do you start when it comes to asking for reviews? Let’s take a look at the best way to set your business up for receiving great reviews.
So, where do you start when it comes to asking for reviews? Let’s take a look at the best way to set your business up for receiving great reviews..
1. Choose your review platform(s)
Many small business owners operate across various platforms
Google My Business
Just as each of these platforms offer the ability to leave a review they also target different types of clients.
Choose which platform(s) you want to build your reviews on and then match your clients to the platforms they would naturally use. Sure, you can ask your clients to review you on each of the platforms (it’s great if they do), but if they only have time to review you on one platform make sure you prioritise the one that would suit the client best and give you best bang for your buck.
2. You’ll need to ask…
Step one to building your online reviews is understanding that you will need to ask for them. It’s time to stop using telepathy and make your intentions clear with your clients.
3. Set your clients up to know you’ll ask for a review.
Asking for reviews doesn’t have to feel weird. In fact some of the best processes I’ve seen are built into the conversation right from the start.
Imagine telling your clients as you start working with them that after a certain period of time working with you if they’re delighted with your service you’re going to ask them to provide you a review.
Setting the expectation upfront can definitely remove some of the weirdness we have in asking for a review.
4. Give your clients the information you’d like them to focus on.
It’s one thing to ask clients to provide you a review. Without context or background though you might find your review is all fluff and no substance.
‘X’ was lovely to work with. I wouldn’t hesitate recommending them to anyone!
Instead when asking your clients to review you give them some context of what you’d like them to focus on.
For example if you’re a mechanic you might say you’re particularly interested to know what the booking process and customer service was like.
If you’re an accountant you might like to know how your client found the communication process and speed of delivery.
If you’re a cafe you might like to know your clients favourite dish on the menu or the customer service with your team.
Get the idea? Always make sure you provide enough context that your client can provide a focused review that will add value to your business.
5. Consider sending an email with a few pointed questions for clients to answer
Often clients would love to leave a review, they just don’t know where to start!
You can help them out by sending an email with a few pointed questions to get them started.
What problem were you facing when you chose to work with ‘X’?
How did working with ‘X’ impact your business?
What did you enjoy most about working with ‘X’?
6. Ask them to include relevant details.
The best reviews are one’s that offer details. Ask your clients to think about a specific situation, customer exchange or interaction and review on that.
I first contacted ‘X’ looking for a resolution to a problem I was having with my accounting software program. Not only did they take the time to understand my specific industry, they were able to train me on how to set up and use the software to get the most out of the program. Since first engaging ‘X’ I’ve saved an average of 3hours per month and 90% of my clients now pay on time! If you’re struggling to understand how to get the most out of your accounting software, you definitely want to chat with ‘X’.
A review that can provide details feel more relatable to people reading them and provide a sense of ‘time’ to when the interation took place.
7. Consider setting up an email template/automation sequence to send review requests out.
Left to our own devices small business owners will find ten thousand things that take priority over asking clients for reviews.
If you have a pre written email templated that you can automatically send clients at a certain time in their relationship with you it takes the pressure off needing to remember to do it.
8. Make it easy on your clients by giving them direct links
Don’t expect your clients to go hunting through your Facebook or Google My Business account looking for where they leave their review.
Instead when you send them the email requesting a review make sure you include a direct link to where they go to leave the review.
Remember, they’re doing you a favour leaving you a review. Don’t make the process a difficult one for them.
9. Don’t forget to say Thank You!
Lastly, once the review comes through make sure you take the time to respond to each individually.
Acknowledge the role they’ve played in your business, recognise their relationship with you and sign the review off with your name.
That little personal touch makes all the difference.