“Tracy has a rare talent for easily connecting with people and delivering content in an easy to understand and practical way.”
Rowena Ryan, Regional Manager – Southern QLD & Northern Coastal NSW AusIndustry (Australian Department of Industry, Science, Energy & Resources)
AS AN EMERGING SPEAKER ON THE TOPICS OF SMALL BUSINESS AND THE DIGITAL LANDSCAPE I LOVE NOTHING MORE THAN TO SEE THE LIGHTBULB MOMENTS THAT OCCUR WHEN I PRESENT
My first presentation was on stage at the Opera House in Sydney when I was 5. I recited a poem, The King’s Breakfast by AA Milne. I remember waiting in the wings backstage for my name to be called and the exhilaration when I walked out onto those hallowed boards. I knew I wanted more of that, and so, my love of public speaking was firmly entrenched at that tender age.
Since then I have gone on to present workshops on a variety of topics throughout Australia. Over my thirty + year career I have presented several hundred workshops and in the last few years I’ve recorded and shared around 150 webinars.
I’m constantly receiving high praise for my engaging slide decks and the ability to hold a virtual audience’s attention… a skill that has become extremely important over the last 12 months.
My major focus for speaking topics is around small business. Specifically overcoming the technophobia that is so prevalent in our 2.1 million Australian Small Businesses.
It is my commitment when you choose to partner with me for an event or workshop I will do everything in my power to make the experience easy and enjoyable. I like to think I’m pretty easy going and, as a small business owner myself, I completely understand what it takes to engage ‘my people’.
If you have any questions or wish to discuss an idea for an upcoming event please reach out.
THE END OF TECHNOPHOBIA
According to the McKinsey global study of executives in 2020 “companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.”
But what does this mean for the 2.1 million Australian small business owners many of whom have continued to delay or ignore the digital opportunities available to them. According to the Australian Small Business and Family Enterprise Ombudsman Kate Carnell the most common roadblock for Australian small business owners to digitise their business has been not knowing where to start and a fear of technology.
How do we bridge the gap? What can we do to increase digital literacy and unlock more than $49 billion of private sector output identified by Price Waterhouse Cooper (PWC)?
This thought provoking keynote will shine the light on where the gaps truly are in the Small Business marketplace and provide the audience with clear and concise steps they can do to close the digital divide.
WHAT I’VE LEARNED
FROM 30 YEARS IN MARKETING
In 1990 Fax machines were all the rage and mobiles were the size of house bricks. From a marketing and sales standpoint I’ve been involved with so many of the digital leaps across the last 30 years including trailing SMS technology, the introduction of mobile data (remember when a phone was ‘just’ a phone?) and the launch of the original iPhone.
We’ve learned a lot around the pace of technology and the desire for the latest thing. I’ll share some stories of things I’ve learned along the way and make some predictions around what we can expect in the next 5 years.
THE 3 DIGITAL CHALLENGES FACING SMALL BUSINESS IN THE NEXT 5 YEARS
If you had asked anyone 18 months ago could they operate their business virtually you would have (for the most part) heard a resounding no. Yet, within an 8 week period almost every business in Australia did just that.
What did we learn from the experience and what are the big challenges that face us in the next 5 years. Will the sudden rise of e-commerce spell the death of bricks and mortar or will we see a resurgence of old school marketing.
I’ll share the important considerations we all need to examine and ways we can all look to future proof our business.
FROM PODCASTING TO CLUBHOUSE THE NEXT BIG THING FOR SMALL BUSINESS
How do you recognise the next big thing? When is the right time to leap into the latest business fad?
As an early adopter of technology there are signs we can all monitor to keep us ahead of the curve. In this practical and engaging conversation I share insights and get the audience to clearly understand the value of the first mover advantage.
7 STRATEGIES WE CAN ALL LEARN FROM REGIONAL AUSTRALIA
Business has never been harder. The world has become smaller thanks to technology and people are able to find solutions faster than ever before. So how do we stand out from the crowd?
Over the last thirty years of working with hundreds of regional businesses I’ve identified 7 habits that if followed will set your business apart. In this insightful and uplifting talk I join the dots for the audience to show them how to adopt and adapt these habits to position them for the next 5 years.