HOW TRACY WORKS WITH GOVERNMENT

I work with Government Departments to leverage technology, improve their business & assist small business clients

HOW TRACY CAN WORK WITH A GOVERNMENT DEPARTMENT

There are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60.

Unlike younger generations, small business owners in the 40–60 year age group did not grow up with any kind of technology. Every process was manual and marketing a business was based on word of mouth or traditional media. As a result, many people in this group feel the digital revolution has passed them by, leaving them completely overwhelmed and lost.

During the COVID pandemic, an NBN Co survey discovered that close to half (49%) of Australians had increased their online shopping habits and 70% were seeking out local small business operators to support. But more than ⅔ of the respondents said that a lack of digital presence by local small businesses was preventing them from supporting business owners.

Australian Small Business and Family Enterprise Ombudsman Kate Carnell was quoted as saying “Digitisation is now essential for a small business to be truly competitive”. Ms Carnell went on to identify the most common roadblocks for Australian small business owners to digitise their business are not knowing where to start and a fear of technology.

Corporations and Government Departments everywhere need to seriously consider how they can engage and educate their small business client base to bridge this digital divide.

That’s where I come in. I help small business owners overcome their fear of technology and I provide practical, no jargon solutions they can implement immediately.

I do this in a variety of ways including training and coaching. Want to know more? Read on…

THE END OF TECHNOPHOBIA:
PRACTICAL GUIDE TO DIGITISING YOUR BUSINESS

The End of Technophobia allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales to finance and productivity (including how to effectively work remotely: a skill many had to adopt in 2020) to customer experience and the emerging threats of cyber security.

The book is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings.

$34.95 AUD plus $10 postage anywhere in Australia

If you’d like to discuss purchasing the book in bulk or adding an imprint page from your company, click here.

THE END OF TECHNOPHOBIA: 1 HOUR WEBINAR

There are 2.1 million small business owners in Australia and 61% of them are over the age of 45.

These owners often struggle to adopt technology and many of their businesses fail because they’re not using the digital tools and platforms that their customers expect and require.

This webinar is designed to offer a practical, no nonsense guide to assist small business owners to start overcoming their technophobia.

During the webinar, I talk through simple things people can do right now to improve or  adopt technology in their business, including:

• How to run a digital audit in their business
• How to identify the gaps
• Creating the top 3 priorities to focus on
• What to do next

The participants of this webinar will leave with practical insights that can positively impact their business immediately.

Want to know more?

THE END OF TECHNOPHOBIA: 2 HOUR WORKSHOP

It’s well documented that assisting small businesses to digitise will have significant flow-on effects for the economy, including improving our standing in the global market. And yet, many small business owners continue to delay or ignore the digital opportunities available to them. Australian Small Business and Family Enterprise Ombudsman Kate Carnell says that’s because they don’t know where to start or how to get past their fear of technology.

The End of Technophobia workshop is designed to support small business owners who need help to understand and embrace technology in their business.

It’s a no jargon, practical entry into the many benefits technology can have on a small business owner’s life.

Topics include:

  • Understanding the current state of play
  • Conducting a digital audit in their business
  • Identifying gaps & areas of opportunity in their business
  • Placing priorities around their business so as not to feel overwhelmed
  • How to choose a supplier to work with
  • How to get started
  • What to do next

Participants will leave inspired to take action, armed with the knowledge and clarity they’ve been missing.

*Note: this workshop can be conducted face to face or virtually

Want to know more?

THE END OF TECHNOPHOBIA: KEYNOTE

According to the McKinsey global study of executives in 2020, “companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.”

What does this mean for the hundreds of thousands of Australian small business owners who have delayed or ignored these digital opportunities?

How do we tackle the crippling fear of technology that Australian Small Business and Family Enterprise Ombudsman Kate Carnell says is at the
heart of the problem?

What can we do to increase digital literacy and unlock the $49 billion of private sector output identified by PriceWaterhouseCooper (PwC)?

This thought-provoking keynote shines a light on the true gaps in the technophobic business owner’s knowledge bank, giving the audience clear and concise steps to close the digital divide.

Want to know more?

BESPOKE PROGRAMS,
COACHING AND CONSULTATION

I love to structure and design a program that’s specific to your needs. This could include:

  • Choosing the right tech solution
  • Finding suppliers that fit the business
  • Boosting productivity
  • Creating digital customer experience
  • Managing your digital reputation
  • Working remotely
  • Future-proofing your business

And with 30+ years of marketing and sales experience (and a decade of owning a small business) I’m a recognised authority in:

  • Digital marketing strategies
  • Podcasting for business
  • Social media
  • Customer engagement
  • Sales funnels that work
  • Analytics
  • Websites and Google requirements

Let’s create a program around your unique requirements.