HOW TRACY WORKS WITH SMALL BUSINESS

I WORK WITH SMALL BUSINESS OWNERS
TO OVERCOME TECHNOPHOBIA,
LEVERAGE TECHNOLOGY AND
IMPROVE THEIR BUSINESS.

Business Owner

I’ve been a business owner for over a decade, so I know the blood, sweat and tears that go into making a business successful. I also understand how stressful it can feel with the constant updates and changes in the world of technology.
As business owners we understand the need to ‘work smarter’ but the sheer volume of information about things we ‘should’ be digitising in our business often leads to overwhelm and exhaustion.

Where to start?
Which project to complete first?
Who do you trust when seeking assistance?

My clients have told me that not having the answers to these questions is at the bottom of their technological overwhelm.

That’s what makes me unique – my ability to help find you the the right answers for your business.

My role is to act as your guide. I don’t do any of the implementation, so I’m not wed to any platforms or digital solutions. Instead, I get a solid understanding of your business so I can provide advice about your options, coaching about what would work best and help with finding a trusted supplier to get your project completed.

There are a few ways we can work together…

THE DOWNLOAD:
BUY AN HOUR WITH TRACY

This is a 60 min call where you get to download and share your feelings of overwhelm on a specific topic.
Just some of the areas I’ve helped clients with:

  • How to find a VA to work with
  • How to figure out leads to conversion ratio…
    and track it
  • How to set up a Facebook/Instagram/Google My
    Business/Linkedin account
  • How to develop a social media calendar
  • How to improve your website performance

…and so many more.

You can purchase the download for $695.00 AUD

THE DEFRAG SESSIONS:
2 HOUR INITIAL CALL WITH 2 X 45MIN
FOLLOW UP SESSIONS

In tech talk, when you ‘defrag’ something you reduce the clutter and organise the contents.

It’s the perfect name for this session…

If you need more clarity and strategy around the business as a whole, this is where to start.

Over 2 hours, we take a look at all areas of your business including:

  • Structure: How is your business set up for capturing
    and accessing information?
  • Marketing: How do you find clients? What platforms
    are you currently using? What’s working & what isn’t?
  • Sales: How are you tracking leads/conversions? What does your pipeline look like (including your CRM)?
  • Productivity: How are you tracking projects and tasks within the business?
  • Operations/ Admin/ Logistics: How do you manage and track your finances, customer experience,
    HR and payroll?
  • What’s the main area of concern?
  • What’s working well?

During this time we’ll develop a priority list of things to tackle and make sure you know how to start.
We’ll have 2 x follow up sessions to answer questions and push through overwhelm.

You can purchase the download for $1950.00 AUD

THE DATA TRANSFER
COACHING SESSIONS:

6 MONTH CUSTOMISED
COACHING TO GET YOUR PROJECT
SUCCESSFULLY COMPLETED

Once you’ve gone through the process of ‘defragging’ the business, it’s time to implement the priorities we identified. This is where the rubber meets the road and you’ll begin to see marked improvements within your business.

But knowing how to plan your project and find the right solutions is fraught with peril. What you need is a guide who speaks the language of your suppliers. Someone who can transfer their knowledge to you so you’re armed with everything you need to navigate the project with ease.

Before I work with anyone in one of my data transfer programs, I like to have a chat to make sure we’re a good fit to work together. To schedule a call, please click here. If you’d prefer, you can email me with your questions.

So, what are the data transfer coaching options?

OPTION 1

$575 AUD
per month based on a
6 month commitment

First we map out the project you’re looking to implement.

This includes investigating various options and filtering them through our digital solution matrix.

Once identified, I guide you through finding the best supplier (if needed) to implement according to the project plan.

Along the way I’ll be holding you accountable for the project and transferring the knowledge you’ll need to ensure a smooth execution and a successful transition to the new platform or system.

All of this is accomplished in a monthly virtual catch up which will take between 60 – 90 minutes.

OPTION 2

$925 AUD
per month based on a
6 month commitment

This program is a little more intense. We begin the same as option 1, but in this instance we will be catching up virtually every fortnight for 60 – 90 minutes.

This program is best suited for those business owners who may be juggling a couple of projects or looking for strong guidance to complete an implementation with minimal impact to business as usual.

Typically this program is popular with business owners looking to execute a project such as:

 

  • Website rebuild
  • Implementation of a CRM
  • Digital marketing funnel build
  • Shifting a business to a cloud system
  • Implementing security upgrades across the business

OPTION 3

$1660 AUD
per month based on a
6 month commitment

The biggest point of difference with this program is the frequency with which we are catching up. In this instance you’ll have access to me on a weekly basis for a 60 – 90min virtual call.

There’s a lot we can achieve within this program and typically I find this suits clients who are looking to completely overhaul their business from the ground up.

It requires a high level of commitment and a willingness to completely redefine the way you’ve been operating your business.

If you’re serious about 2021 being your year, let’s make it happen.

Note: I only ever work with 2 clients at a time for this program. Please schedule a call to discuss if this is the right program for you.

Want to know my Clubhouse schedule?

I’m loving the platform and spending a lot of time each week hosting and co-hosting rooms. There are 2 regular rooms each week (Tuesday and Friday) but to keep up to date with everything happening you can check out my full schedule

FREE MONTHLY WEBINAR:
THE TOP 10 DIGITAL TIPS, TRICKS AND HACKS

Each month I host a free webinar where I share my favourite tech finds for the month. I cover everything from apps and software to digital hacks to make your life easier.
It’s always practical and always a lot of fun. Make sure you’re on the mailing list so you get a heads-up when the next one is scheduled.

THE END OF TECHNOPHOBIA:
PRACTICAL GUIDE TO DIGITISING YOUR BUSINESS

My first technology book is due for release in the first week of March 2021.

The End of Technophobia allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales
to finance and productivity (including how to effectively work remotely: a skill many had to adopt in 2020) to customer experience and the emerging threats of cyber security.
The book is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings.

$34.95 AUD plus $10 postage anywhere in Australia

Want to be one of the first in the world to grab your signed copy?

PROGRAMS

6 WEEK PROGRAM:
HOW TO BECOME A WORLD CLASS INTERVIEWER

Interviewing is an essential business skill that provides a huge return on investment.

Whether you’re looking to use interviews in your book, create a podcast to build a community or develop compelling content for your clients, interviewing is a skill every forward thinking small business owner needs to master.

There are also several more subtle benefits that come from understanding the art of a great interview. They include having better conversations with your clients (current or potential), suppliers and contractors, to develop deeper, stronger, longer-lasting relationships. You can see the potential to add to your bottom line and increase your business resilience.

Understanding what takes an interview from good to great takes some practice.
I’ve been interviewing people since I was around 4 years old. Only then my family called it “20 Questions” and it drove them nuts…

I’ve always had a knack for getting people to open up and share their stories. Random people I meet will often say “I don’t know why I’m telling you this…” as they bestow details of their life no stranger should hear.

In my 20s I was blessed to put this natural talent to work in radio (and a few years later, TV). During these years I received coaching in formal interview techniques and honed a craft that has continued to serve me throughout my career.

When I became a business owner, I realised the true asset I was building was a committed community of clients and suppliers. At the heart of that success were the principles I’d learned during my formal interviewing training, with my own flavour added. Effectively I’d included a business focus and created another layer that could be used to add value (and profit) to my bottom line, all while building brand advocates for the business.

When I launched the globally successful panel podcast “Not Another Business Show”, I was often complimented on the way I’d guide the interview and ease my guest into our conversation. Many times my guests said they’d had no intention of sharing as much as they did, or they had no idea how I’d managed to get a piece of information out of them… but I did.

I’ve interviewed Olympians, politicians, authors, artists and business owners over the last twenty years and over those years I’ve realised there’s a difference between formal interviewing (the type we’re used to seeing on a current affairs style show) vs the skills needed to add that extra layer of authority to a business interview.

Lucky for you I’ve created a framework that will show you how to get the most out of every conversation you’ll have within your business.

The 6 week learn how to be a world class interviewer is an online program I run 3 times per year. Cost on the program is $1695 AUD

Would you like to be notified when the next program is starting?

Still unsure how I can help? Why not book a free 15 minute call and have a chat?